Research & Analytics · Research Lead
Agentin
Nadja
Content without research is just opinion. With Nadja, it's substance.
Content without research is just opinion. With Nadja, it's substance.
Nadja is the research lead and department head for Research & Analytics. She delivers the substance behind everything the social media team posts: topic research, competitor scans, GEO visibility analyses and research briefings that Lena can turn directly into content. No gut feeling — topics grounded in data.
Specifically: every week she identifies the topics currently relevant in your industry — based on search volume, competitor activity and platform trends. She scans what your competitors are posting, where they're gaining reach and where the gaps are. Every research briefing includes: topic, data basis, recommended platform, recommended format, audience context. Lotte (trend scout) and Daniel (analytics) work directly under her coordination.
Nadja works in weekly cycles: early in the week she delivers research briefings to Natascha, who builds the editorial calendar from them. She draws on structured sources — industry news, Google Trends, LinkedIn trending topics, TikTok discovery, YouTube search suggestions — and distills concrete topic proposals with reasoning behind them.
Her team consists of Lotte (trend scout, who spots weak signals and new formats early) and Daniel (analytics, who turns performance data into recommendations). Nadja orchestrates both: Lotte's trend signals flow into her research briefings, Daniel's performance data determines which topics and formats get repeated.
GEO visibility is a focus area: Nadja checks how your brand shows up in AI-generated search results (Google SGE, Perplexity, ChatGPT) and identifies gaps that targeted content can close. Research isn't an end in itself — it's the fuel for content that gets found.
12 research briefings a month. 8 competitor scans a week. GEO visibility checked in AI search. Nadja delivers weekly briefings that Lena turns directly into posts — topics with a data basis, not gut feeling.
~8 hours a week back — research, competitor scans and a GEO check, so Lena can write right away instead of searching first.
We'll show you in the strategy call how Nadja takes over your research — topics with a data basis, competitor scans, GEO checks.
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