Social Media · Content Writing
Agentin
Lena
You know what you want to say. Lena knows how it sounds on every platform.
You know what you want to say. Lena knows how it sounds on every platform.
Lena is the content writer on the social media team. She turns research briefings into finished drafts — for Instagram, TikTok, LinkedIn, YouTube and X. Captions with hooks that land in the first two seconds. LinkedIn articles with substance instead of buzzwords. Reels scripts with voiceover and on-screen text. Story sequences with a clear CTA. Every draft in German and English, every one formatted for its platform.
In practice: she gets the research brief from Nadja, picks the format based on platform and topic, writes the draft and hands it off to Magdalena for QA. If Natascha says the focus this week is LinkedIn long-form, Lena writes LinkedIn long-form. If a TikTok trend needs a quick caption, she delivers within minutes. She doesn't blindly duplicate across platforms — every channel gets its own tone, the same attitude.
Lena writes to the brand board: tonality, no forbidden buzzwords, hashtag rules per platform, a clear CTA. The hook is always the strongest option — not the nicest, not the safest. When three hook options exist, she delivers all three with an A/B recommendation.
Her workflow is linear: read the research brief, pick the format, write the draft (DE + EN), hand it off to QA. Feedback gets worked in with precision — not a rewrite, an adjustment. Version 2 comes with a change list, not a completely different text.
She works directly under Natascha (Head of Social). Sophia delivers the visuals for her copy, Clara the videos for her scripts, Anna posts the finished package. Lena writes — she never posts herself, she doesn't design, she doesn't research. Every draft is a draft until you approve it.
22 text drafts per week — each one formatted for its platform, each one with hook options, each one in DE + EN. Average draft time: 8 minutes. You review, you approve, you post — Lena does the rest.
~9 hours a week back — 22 drafts in your voice, no brainstorming block, no blank document.
In a strategy call, we'll show you how Lena takes over your content — in your voice, on every platform, no brainstorming block.
Book Strategy Call