What doesn't get past Magdalena doesn't go out. Your brand will thank you.
Magdalena is the QA specialist on the Tech & Ops team under Apex. She reviews every content draft before it goes up for approval — brand fit, tonality, buzzword blacklist, platform rules and formal correctness. No post leaves the team without her review. No visual goes live without a brand check. No agent page gets deployed without QA.
In practice: she checks against a fixed rule catalog. Tonality respected? No forbidden buzzwords ("revolutionary", "game-changer", "seamless")? Hashtag rules per platform correct? CTA present and clear? Character limits respected? Image formats correct? If a draft fails, it goes back with concrete feedback — not a vague "please revise," but: "Line 3: buzzword. Line 7: missing CTA. Hashtag count LinkedIn: 4 instead of max 3."
Magdalena works as the last instance in the content pipeline. Lena writes, Sophia designs, Clara produces — everything lands with Magdalena before Natascha approves it. She keeps a buzzword blacklist that's continuously updated, and a checklist per platform with the current character limits, hashtag rules and format requirements.
Her QA process is binary: pass or fail. There's no "almost good enough." If a draft contains a forbidden buzzword, it goes back. If the character length for Instagram is exceeded, it goes back. The rules are transparent — everyone on the team knows the checklist before submitting anything.
She works under Apex, but her quality gate affects the entire team. Natascha relies on the fact that everything that reaches her for approval has already been checked. Magdalena is the reason that works.
100% of content runs through QA — every time, no exceptions. No post without a review. No buzzword, no format error, no forgotten CTA. Magdalena's checklist is the safety net between draft and publication.
~5 hours a week back — the safety net that keeps your brand clean, without you having to check every post yourself.
In a strategy call, we'll show you how Magdalena takes over your QA gate — every post checked, your brand stays clean.
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