Author
Who's writing this book.
B2B sales with AI agents — from cold email to multi-touch stack.
How B2B sales teams triple their pipeline with AI agents — without sacrificing the human factor.
Cold email still works — just not the way it used to. Reply rates under 3 percent are the norm today; five to seven percent counts as very good. The problem isn't the format, it's the scaling of mediocrity. When everyone sends the same generic sequences, the recipient's inbox turns into a slaughterhouse.
AI agents change the game — if you use them right. They can research in seconds what a human can't manage in 20 minutes. They can personalize at a scale that used to be impossible. They can recognize reply patterns and adapt follow-up sequences. But: they can also wreck everything if they're used as nothing more than a "mass-mail amplifier."
That exact balancing act is what the playbook is about: How do you use AI agents so your outreach gets better instead of worse? Not "more emails per day," but "more qualified replies per email." Not "less human effort," but "human effort in the right places."
These numbers come from real setups we've implemented over the last 18 months — no simulation, no best-case assumptions. Medians from 47 production outreach setups across the DACH region. In the book, we show exactly how we got there — step by step, including every mistake and correction.
Every sequence in the book includes: complete email wording, timing between touches, expected reply rate, the most common reply patterns, and industry adaptations. Six examples as a preview:
Outreach triggered by a concrete event — new job, press release, funding round. Highly personalized, zero mass-mail tone.
A short, closed-ended question as the first email. Low barrier, high reply rate. Escalates to a concrete offer in email 2.
A long-term sequence for enterprise targets. Value-focused in touches 1–4, conversation-open in 5–7. Works where fast sequences fail.
Coordinated touches across email, LinkedIn voice message, and SMS. Works well when classic channels are heavily clogged.
Reactivating leads that have gone cold. References the previous conversation, a fresh hook, a clear question. Ideal for CRM cleanup.
When the original contact doesn't reply — or declines — a sequence for a referral within the same company. Higher conversion in many industries.
Outreach in B2B SaaS works differently than in mechanical engineering. Differently than in consulting. Differently than at recruiting firms. Chapter 11 contains 14 specific playbooks — each with its own sequence selection, tone of voice, and timing.
So you don't find out after 80 pages that this book isn't for you:
Newsletter subscribers get three perks before the book launches: early access to individual chapters in draft form, exclusive pre-order terms, and a signed first edition at the subscriber price.